June 22, 2009
BACARDI APOLOGIZES, TAKES DOWN "GET AN UGLY GIRLFRIEND" ADS/SITE
Yesterday, we received an email from Bacardi explaining that the "Get An Ugly Girlfriend" site advertising Bacardi Breezer was created by an Israeli affiliate and shut down by Bacardi last year. The company has apologized and taken it down.
Sean-Patrick M. Hillman, Executive Vice President of Corbin & Associates, a public relations agency, emailed us on behalf of Bacardi USA, Inc. He wrote:
Thank you for taking the time to post your story on Bacardi Breezer.
The campaign you are referring to ran in 2008 for two months in Israel. Even though Bacardi Breezer is not sold or distributed in the United States, we immediately notified the appropriate Bacardi affiliate and had this website shut down.
Bacardi proudly celebrates diversity and we do not endorse the views of this site. We sincerely apologize to anyone who was offended by this site and thank you for bringing it to our attention.
Please do not hesitate to contact me at anytime should you have any questions.
BACARDI AD USES MISOGYNY TO SELL ALCOHOL TO WOMEN
June 19, 2009
A new promotional site for Bacardi Breezers
says all that women need to be more attractive is to find an more unattractive
female friend to stand next to.
According to Copyranter, Israeli ad agency McCann Digital launched the "Get An Ugly Girlfriend!" site in Hebrew and English along with a Hebrew-only facebook group to promote the fruit-flavored alcoholic beverages.
While misogyny is rampant in alcohol advertising, usually those campaigns are aimed at men. It's unclear why advertisers thought showing pictures of women they deem hideous along with degrading comments would make ladies line up for Bacardi.
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